Good research can be tough to come by. It can also be very expensive.

KORE Communication| Strategy | Research believes that every social good organisation should have access to good research. We deal with the intangible… what we do can’t be measured in sales, so we need to research to assess our performance.

KORE CSR can assist with both quantitative (survey) and qualitative (focus groups) research, however, we also do something a little special.

Our preferred fused research method, developed by our principal RK Crosby during her PhD, combines quantitative and qualitative approaches within the same research tool. The quantitative measures give the quick graphs and measurable numbers that are easy to understand, and the quantitative helps us decipher what it means. By combining the two approaches in one the research is self-validating, without any of the variables that comes from doing say an online survey and focus groups separately.

Whether a survey, focus group, our fused approach, or another approach, is right for you will depend on what you are trying to find out. That’s our job to work out – you only need to tell us what it is you need to know.

Get in contact today to find out more about how our reasonably priced research can help you find the answers you need.